What are you known for?

What are you known for?

I’m sure you’ve heard the saying “you never get a second chance to make a first impression”. Did you know you only get 3 seconds to make that first impression? THREE SECONDS! And in that three seconds, you probably haven’t even said a word yet!

So, given how crucial first impressions are in life and in business, have you invested the time to think about what first impression you give?

When somebody meets you for the first time, or you walk into a room, what are the conscious and subconscious thoughts people are having about you? Although we can’t have ultimate control over what other think of us (and nor should we get too caught up in that notion), we can certainly positively influence the first impression we give.

From a business and marketing perspective, positioning is the space you want to occupy in your customer minds when they think about your brand. Your personal positioning is how you want others to feel about you, whether it’s a boss, co-worker, job interviewer, friend or partner. Your personal positioning is not necessarily a statement about you – it’s a statement that captures who you are; your essence. This can be achieved by what you wear, how well groomed you are, entering a room with a smile, a confident handshake, plus so much more.

I’d love you to ask yourself what you want to be known for? What first impression would you like to be making? How do you want to make people feel? Then take a moment to really assess whether there is alignment between what you’d like to be known for and the actual impression you currently give. Someone once said “dress for the position you want, not the position you currently have”. It is so true.

Really take time to ensure that you are giving the right first impression every day. You’d be amazed at what people notice and remember. Be memorable for all the right reasons.

Athena Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer. Linda’s talent is teaching women to increase their commercial success while using their authentic feminine approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show businesswomen and female executives how to enjoy greater commercial outcomes and accelerated individual success. Linda has coached countless clients to greater success through improved business strategies, increased profits, leadership development, increased team engagement and greater personal satisfaction and commercial confidence. Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a track record in assisting women in business and female executives to identify the commercially profitable big picture strategy and then create an achievable action plan to implement it. Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically – by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda became passionate about coaching. Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background. Linda has a Masters of Business Coaching, a Bachelor of Arts (Psychology and Philosophy), is an Accredited Professional Coach and Certified NLP Practitioner.


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