What is the vibe of your LinkedIn profile?

What is the vibe of your LinkedIn profile?

Most Australians will recall the line from the much loved movie The Castle when the bumbling lawyer Dennis (played by Tiriel Mora) could only voice his court argument with “it’s just the vibe“.

Here is the actual moment of comedy brilliance

I have been reflecting about how often the ‘vibe or tone’ of LinkedIn and company page profiles are  overlooked which ends up negatively impacting the required results. Both have definite intentions that need considered thought and purpose.

A LinkedIn profile has many different aims and reasons. It may be used for business relationship building, new business, finding and verifying suppliers, business acquisitions, networking, branding, thought leadership positioning, sales funnel development, recruitment, headhunting, PR, job seeking, testimonials, new opportunities – the list and opportunities are endless an individual.  But what is consistent across both is the need for authenticity and vibe of the person and the feelings that are unearthed when reading a profile, company page.

One of my favourite sayings is Dr Phil’s –

‘How’s it working for you’.

Often we don’t know what we have missed out on because we didn’t even have an opportunity to see it.  We don’t know who looked at a profile or resume and decided ‘no way that person isn’t for me or my business’. Or a resume that just didn’t cut the mustard because of something that didn’t resonate. And of course unless you have the luxury of hearing WHY someone didn’t call or email, you are often none the wiser. Humans are funny animals with a myriad of conscious and subconscious perceptions and  interplays at work. But fundamentally we are attuned to get a sense of a person, a situation or company quickly.  And it’s that ‘feel or vibe’ that will impact positively or negatively.

In the case of LinkedIn profiles opinions are made instantly – generally on a gut or emotional level. And that is where the tone and vibe is crucial.

Candidates are checking out prospective managers and companies every day and its crucial your profiles attract not repel.  We buy, recruit and engage with people who we feel a connection with and then look for the skills and capabilities to further engage and back up our ‘feeling/vibe’.   There is no value in trying to communicate a corporate vibe if you are a relaxed small business. Conversely it is futile communicating you are a relaxed people person if you are hard nosed fiscally orientated type.

3 Pillars to build the Vibe of your  Profile

Tone

Start with an honest personal inventory of YOU.

  • What are your values?
  • What do you stand for?
  • What drives you?
  • What concerns you?
  • What do you want to make a difference in/for?
  • What is unique about you?

Show glimpses of your  personality style. Be authentic for whatever is true for you and relevant to your business, career and objectives. This is not Facebook but to get the right results and attention you need to inject your humanness.

Content/Story

Your business journey and company culture also has a tone and needs peppering.

The starting point here is what do you do, how you got to where you are, what problems do you solve and how you solve them and what is special about YOUR business and working there.

Style/Photos/Graphics

Your photograph is an essential piece of your tone and vibe on LinkedIn. (Note: it’s best NOT to put a photo on your resume generally). A photo will instantly attract or repel and must be congruent with the rest of the profiles content and tone. Consistent messaging is key.

Remember first and foremost – we are all humans dealing with other humans – lets bring some directness but also fun and relevance with our tone and vibe. It will attract better clients, staff, supplies and build a stronger business and personal brand reputation.

 

Sue Parker

Sue Parker is the founder of DARE Group Australia a leading national communications, LinkedIn and personal branding specialist she works with professional services and executives to help them launch and grow their businesses.

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