Stepping in to your Personal Brand

Stepping in to your Personal Brand

Creating your personal brand is an essential part of your work life. Even if you work for a corporation, it is you that builds relationships and it is your personal brand that stakeholders relate to, and not the overall company branding.

Your personal brand encapsulates the following:

  • Who you are;
  • What you stand for;
  • Your personal style;
  • Your work ethic;
  • Your brand message.

Why is a personal brand important?

In our modern world, most people don’t stay in the same employment for more than 3-5 years. During that time, you are building up industry relationships that will more than likely carry forward into your next role and so on.

If you don’t create your own personal brand, others will create it for you and it may not work in your favour. If your brand is already established and is reputable, then any other version of it that is created by others can easily be dispelled.

Having your own personal brand is crucial to:

1.    Being remembered in a positive way.

This means that whenever colleagues or industry stakeholders mention you or refer to you, people instantly have an image of who you are and how you can positively help them or the situation. It is because of your personal brand that you remain top of mind to colleagues etc.

2.    Earning instant respect and recognition in a new role.

As someone that has built their own brand and therefore earnt the respect of colleagues and other stakeholders, you will be able to take that respect with you into any new role. This alleviates the awkwardness that comes with settling into a new role as new colleagues already know what to expect from you and what you stand for etc. Your brand has done the preliminary work for you.

3.    Being able to quickly combat any negative information about you.

No matter how good you are at your job, there will always be someone that has something negative to say. Having a strong, positive brand already established means you can combat any negativity straight away. With the rise of social media, it doesn’t take long for negative information to be distributed however with a strong personal brand you can quickly respond to the negative information and restore your brand’s image. Without a strong brand, you could be involved in a proverbial slinging match of who said what.

With the rise of social media, it doesn’t take long for negative information to be distributed however with a strong personal brand you can quickly respond to the negative information and restore your brand’s image. Without a strong brand, you could be involved in a proverbial slinging match of who said what.

How to create your personal brand

  1. Be you. Show the real you. Don’t build a brand based on a persona you think you need to have but on who you really are. Don’t embellish your story. Stick to the facts and be real.
  2. Know your own strengths and weaknesses and how they impact others.
  3. Create your own personal statement that encapsulates what you do. Just as a business has a slogan, you too can create a short, concise statement about what you do and who you are.

Are you looking to build your personal brand? Consider taking one of the online courses available on the Self Confident Women website to help you work through creating your personal brand.

Do you have any tips for others building their personal brand? I’d love to hear about them. Please leave a comment and share it with us.

Glenise Anderson

Glenise is the Director of SR Group and Self Confident Women. Her passion lies in increasing confidence and emotional intelligence levels of individuals and teams, creating higher productivity and happiness. She is a speaker, qualified Trainer, Advanced Consultant in Extended DISC, Coach & Mentor.

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