5 ways office professionals can use LinkedIn to build credibility

5 ways office professionals can use LinkedIn to build credibility

LinkedIn is an easy-to-use, low-cost tool that executive and personal assistants can source to build credibility both within the business they work for and among external stakeholders.

Some people still think that LinkedIn is for job seekers or businesses, and although that is true, LinkedIn also offers executive and personal assistants the opportunity to validate their skills and expertise both within their organisation and to the external business community.

LinkedIn gives you a lot of control over how people can see and reach you, so it’s a good idea to familiarise yourself with the settings to make sure you are visible.

Here are five easy ways to use LinkedIn to build credibility:

Show how you help

One of the first steps is editing your headline, summary and employment experience to reflect your role within the business. This includes making it clear what you can help with and how people can contact you.

Share your thoughts

Posting search-engine-optimised articles to support validation as an expert. You get to share your insights with the community. This is a great alternative to a personal blog website if you don’t have one.

Support others

Joining and commenting in groups to increase visibility and build credibility. PA Pages has a group that you can join on LinkedIn. You can find it here.

Showcase your expertise

You can so this through sharing awards and achievements, key projects and links to other online media, and displaying certifications, awards and industry associations on your profile. Validation can also be further supported by getting recommendations. Think of the value to a reader who sees someone they know and trust recommending you on LinkedIn.

Shine the light on others

Curating (or sharing) information of value to your audience. This offers the opportunity to develop credibility as an educator, and is a great option for those who do not wish to write their own articles. You are also helping others by sharing their content. Connecting with leaders in the industry to build credibility via association.

You can also find information on others on LinkedIn. This information can give you a distinct advantage when engaging with them for the very first time. Having an idea of their background can make conversation easier, and knowing what they look like can add confidence to the first introduction.

As you can see, LinkedIn can be an easy-to-use, free tool for personal and executive assistants to build credibility.

 

 

Kylie Chown

<p>Kylie Chown helps business owners, professionals and service providers increase their visibility on LinkedIn. </p> <p>She is currently 1 of only 7 people in Australia to be certified as a Social Branding Analyst by Reach in the USA. She is the co-author of CONNECT: How to Leverage Your LinkedIn Profile for Business Growth & Lead Generation. </p> <p>She has been featured in The Huffington Post, Management Today, Women in Leadership and Management Australasia, Human Capital Online and Leaders in Heels. </p> <p>Speaking on digital branding and LinkedIn, her recent speaking events include CLICK Digital Expo, UQ Student Postgraduate Student Association, Women in Digital and Key Business Network.</p>

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