Know your ‘WHY’ for being on LinkedIn to get the most from it!

Know your ‘WHY’ for being on LinkedIn to get the most from it!

As part of my work building personal brands, I train individuals and teams on using LinkedIn effectively… but this is so much more than knowing what the buttons do. The way I work with LinkedIn for my clients involves looking at their particular goals and picking out the best tools to achieve them efficiently. Why?, because most people I meet simply can’t spend hours on LinkedIn every week!

Your LinkedIn strategy (and the way I use LinkedIn for my clients), should involve the following:

  1. Identify your top professional goals.

Why do you want to use LinkedIn in the first place? Is it to grow your profile as an expert, demonstrate your skills to head hunters, build your business networks? Your ‘WHY’ for bothering with LinkedIn in the first place should determine how you spend your time on there.

  1. Spend some time defining your ‘personal brand’ on paper.

You have a personal brand, whether you know it or not! What do you want people to say about you and your work? What’s important to you and the people who you impact with your work? What do you want to be known for? You must take time to clarify the main points you want to project about your professional image when creating your online profile and defining your approach to LinkedIn.

  1. Clearly identify your target audience, including example companies and individuals you would like to work with.

Who do you want to talk to? What are they looking for? Why should they work with you? Defining your target audience will allow you to be specific in building your network on LinkedIn but also in the content and language you use on your profile to attract the right people!

  1. Identify quality groups that you could join, or organisations you can follow on LinkedIn.

This involves searching and then spending some time on groups – a bit of trial and error – before you’ll know which groups are worth your time. Generally, I advise my high-level professional clients to join groups hosted by well-known existing companies (e.g. Professional Speakers Association), and my start-up clients servicing local customers to join small business groups for networking and support.

  1. Learn some insider tips for working it on LinkedIn.

There are lesser-known tools about how you can be smart on LinkedIn to achieve what you want, further than publishing posts and joining groups. Engage a quality trainer to find these out!


Julissa Shrewsbury

Julissa Shrewsbury is director of New Work Consulting, a multi-award winning creative agency specialising in business and personal brand strategy, professional image training and photography.


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