Athena Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer. Linda’s talent is teaching women to increase their commercial success while using their authentic feminine approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show businesswomen and female executives how to enjoy greater commercial outcomes and accelerated individual success. Linda has coached countless clients to greater success through improved business strategies, increased profits, leadership development, increased team engagement and greater personal satisfaction and commercial confidence. Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a track record in assisting women in business and female executives to identify the commercially profitable big picture strategy and then create an achievable action plan to implement it. Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically – by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda became passionate about coaching. Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background. Linda has a Masters of Business Coaching, a Bachelor of Arts (Psychology and Philosophy), is an Accredited Professional Coach and Certified NLP Practitioner.


Moving Past Failure

Whether it’s a failed attempt at doing something new, a knock back in a promotion or even something that hasn’t


Self-sabotage – Striking Where you Least Expect it

It is our mindset that makes or breaks us, and often we don’t even realise what’s happening. This is especially


Battling negotiation

Negotiating any situation, especially a salary increase can leave even the most confident of Office Professional feeling frustrated and nervous


The road to being more disciplined

Whether you are trying to have the #BestWorkDay, finish a particularly challenging course of study, lose those last few stubborn


3 things to do right now that will set you up for success in 2017

Last year I was anonymously nominated for the Telstra Women in Business Award. I have been at this whole “entrepreneur”


Adapting to change like a pro

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What are you known for?

I’m sure you’ve heard the saying “you never get a second chance to make a first impression”. Did you know


Minimise your stress by raising your Emotional Intelligence

We are just 49 days away from Christmas and people are already showing signs of stress. So I thought it


What does ‘success’ mean to you?

Have you “made it”? Have you reached the level of success in your life that you want to achieve? I’m


How to Transform Yourself From Worker to Leader

If you’re lucky enough to be promoted from Assistant to Team Leader or Office Manager, making the transition from being