Athena Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer. Linda’s talent is teaching women to increase their commercial success while using their authentic feminine approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show businesswomen and female executives how to enjoy greater commercial outcomes and accelerated individual success. Linda has coached countless clients to greater success through improved business strategies, increased profits, leadership development, increased team engagement and greater personal satisfaction and commercial confidence. Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a track record in assisting women in business and female executives to identify the commercially profitable big picture strategy and then create an achievable action plan to implement it. Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically – by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda became passionate about coaching. Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background. Linda has a Masters of Business Coaching, a Bachelor of Arts (Psychology and Philosophy), is an Accredited Professional Coach and Certified NLP Practitioner.


Who is in your support network?

As an EA, PA or in any office support type of role, the one thing that is crucial to your


Building your credibility through your communication

Building trust with the members of your team, and, the decision makers above you is an important part of your


101 Guide to prepare for your next meeting to ask for a pay rise

It’s around this time of year the traditional reviews are happening and the opportunity to ask for a pay rise


Is your career what you had hoped it would be?

Do you go to work each day to a job you enjoy but you feel like you could be doing


Building and Empowering the Leader Within

Taking control of your goals, career and path towards becoming a leader starts with understanding your strengths and weaknesses. To empower yourself


Don’t wait for the tap on the shoulder

Tap, tap, tap. “Congratulations. It’s your turn for promotion…” No, it doesn’t happen like that anymore. Seniority doesn’t guarantee a


Ditching Invisible Person Syndrome

One of the most common challenges faced by many Office Professionals is learning how to confidently stand out from the


Moving Past Failure

Whether it’s a failed attempt at doing something new, a knock back in a promotion or even something that hasn’t


Self-sabotage – Striking Where you Least Expect it

It is our mindset that makes or breaks us, and often we don’t even realise what’s happening. This is especially


Battling negotiation

Negotiating any situation, especially a salary increase can leave even the most confident of Office Professional feeling frustrated and nervous